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Nail Polish and beauty products made in the USA

🦄 FREE AND CLEAN FORMULA
🐇 CRUELTY FREE AND VEGAN
🇺🇸 MADE IN THE USA
🦄 FREE AND CLEAN FORMULA
🐇 CRUELTY FREE AND VEGAN
🇺🇸 MADE IN THE USA
🦄 FREE AND CLEAN FORMULA
🐇 CRUELTY FREE AND VEGAN
🇺🇸 MADE IN THE USA
🦄 FREE AND CLEAN FORMULA
🐇 CRUELTY FREE AND VEGAN 🇺🇸 MADE IN THE USA

having fabulous nails is a choice!!

Rated 4.8 out of 5
Based on 33 reviews
Beach Walk $19.99
Bohemian Bliss $21.99
Rated 4.8 out of 5
Based on 20 reviews
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Bride To Be $19.99

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Rated 5.0 out of 5
Based on 8 reviews
Call Me Boss Lady $19.99
Rated 4.8 out of 5
Based on 52 reviews
Candy Pastels $21.99
Cheers 🥂 $21.99
Chic Pastels $21.99
Cinco De Mayo $19.99
Classic me $21.99
Classy Sparkly $21.99
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"This array of cotton candy shades will do the same for Cancer during the Mercurial moonwalk. It'll help them reminisce about their youth."

"All of the polishes give you a glossy, opaque finish in just two coats, and they're free from 12 chemicals in addition to being free from animal-derived ingredients."

"Behold the best nude nail polish for every skin tone. Fans praise this 4-piece set for having good coverage and a quick dry time."

Vitamin C, Hyaluronic Acid, and our life-changing Super Serum formula.

Rated 5.0 out of 5
Based on 6 reviews
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2.1% Pure Hyaluronic Acid Serum $21.99

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Rated 5.0 out of 5
Based on 26 reviews
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Super Serum $21.99

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Rated 5.0 out of 5
Based on 5 reviews
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Vitamin C Serum $21.99

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Beyond pretty colors.

A good mani starts with the nail bed and ends with the cherry on top. Yup, we’re talking about the extras. Explore our non-toxic nail-strengthening formulas, base coats, top coats, and drying magic potions that are meant to up your nail game. 

Shop Nail Care

Shop American-made.

We've resisted outsourcing production since day one. This is why we pride ourselves on choosing to keep our business 100% stateside. 

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Don't hide behind faux-nails.

Our customers are already reporting faster nail growth rates, reduced breakage, and improved appearance.

  • 5

    I see a big improvement in my nails’ health. Eternal polishes contain nourishing, conditioning ingredients rather than harmful chemicals.

    Larissa

  • 5

    The most simple way to grow beautiful nails. Dries quickly, and makes your nails beautifully strong. My go to for about three years now.

    EMMA

  • 5

    BEST top coat in the history of time! My nails normally chip a lot, if it wasn’t for this top coat I wouldn’t be able to have my finger nails painted.

    MICHELLE

Non-toxic nail care for the win. Made from clean, planet friendly and cuticle loving ingredients.
Up-to 7 days without chipping. Wash dirty dishes all you want! You won’t be disappointed.
Over 50 shades of color. Choose from earth-tone neutrals to highly-pigmented finishes.
  • Non-toxic nail care for the win. Made from clean, planet friendly and cuticle loving ingredients.
  • Up-to 7 days without chipping. Wash dirty dishes all you want! You won’t be disappointed.
  • Over 50 shades of color. Choose from earth-tone neutrals to highly-pigmented finishes.